EASTBOURNE BOXING SHOW
poster & video
Poster / illustration / advertising campaign
I collaborate with the Eastbourne Boxing Club to optimise their marketing and promotional strategy. Lately, I had the opportunity to work on the poster of the Eastbourne Boxing Show, one of the biggest show in the South East.
After a number of research around posters in boxing, I realised that most of them had an amateurish feeling (too much writing, too many different types, logos not aligned…). I therefore decided I wanted to make a very visual and elegant poster that would show the beauty of this sport rather than the ‘over cheesy competitive’ feeling of some posters.
From a long time, I have been planning to make an illustration of two boxers just before their bout starts, when the referee talks to them and that they look at each other.
I also made the different social media collaterals such as the Facebook banner and a poster adapted for Instagram.
This poster is a first from a series that will represent also women and youths.
The illustration is available for sale in my shop.
For the boxing show in March, I also made a promotional video edited on Adobe After Effects.